Experience

Designed and built an AI-powered benchmarking dashboard to inform bank pricing strategy, using vibe coding and prompt engineering in v0 software.
Led 5+user interviews and facilitated a workshop with stakeholders to define requirements for the project.

Designed an AI feature for Hinge Health’s physical therapy app, integrating menstrual data to deliver personalized pain management exercises, replacing manual therapist input for 1M+users and reducing operational costs.
Conducted 28+expert and user interviews, surveys, and literature reviews, and mapped user journeys to inform design decisions and validate usability.

Developed a design strategy for AFB’s new learning portal by conducting competitive analysis, creating user personas, and designing user flows to educate potential donors on accessibility and boost fundraising.
Performed accessibility testing on B2C products to recommend WCAG-compliant improvements.

Led the research strategy for Worldcat.org, a SaaS academic archive, to improve user retention and streamline search functionality for 23 million yearly visitors to the website.
Collected user insights through surveys and interviews, delivering data-driven design recommendations.

Designed an audition app and responsive website for actors by conducting extensive competitive analysis and market research for a renowned movie director to support digital auditions and reduce in-person costs.
Revamped the design strategy of a restaurant app by integrating gamification for increased user engagement and higher profits. Enhanced UX by leveraging user feedback from contextual interviews and usability tests.